STELLA McCARTNEY drew
the starriest crowd of London Fashion Week so far last night as she launched
her Green Carpet Collection at the Royal Institution of Great Britain in
Mayfair.
Colin
Firth, Paul McCartney, Drew Barrymore, Salma Hayek, François-Henri
Pinault, Samuel L Jackson, Peter Blake and Mario Testino were just some of
the big names that joined the designer to celebrate the three-part ethical
offering: one part comprising four ball gowns made of left-over fabric from
McCartney's studio (the models' portraits were being inked by artists from the
Prince's Drawing School live); a range of shoes and accessories made from
sustainably recycled materials; and a collection created from a
brand-new organic cady that McCartney has developed.
"This
is a fabric that I am definitely going to incorporate into my own
collection," she told us at the event. "I've been coming away
from fittings over the last couple of weeks thinking 'Wow' - these are all
recycled materials. In the fashion industry they burn all these thousands
of metres of fabrics, which to me is crazy, so I'm recycling it."
Co-hosted
by BFC chairman Natalie Massenet, Anna Wintour and GCC founder Livia Firth, the
venue was completed with a bar, a band, a woodland forest, an artist's
studio, and a magician's room, much to the delight of McCartney and her
crowd.
"It's about having fun," she
smiled. "Paris is my time of the year that is the catwalk - for the rest
of the year I want to do something different and exciting for people. I want to
give people a good time."
Mission accomplished.
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